OGC Nice: "The senior zone, an offer to encourage senior citizens to attend matches" (F. Larue)

"The senior zone is an offer based on a simple observation: we are in an area with a sizeable senior population. We have an increasingly segmented approach to ticketing, with the aim of defining target audiences, providing them with the best possible offer and encouraging them to attend matches at the Allianz Riviera (Nice, Alpes-Maritimes). Senior citizens are one of the target audiences. We've designed an offer to find out as much as possible about their expectations," said Frédéric Larue, commercial director at OGC Nice (Ligue 1 Uber Eats) to News Tank Football on 22/03/2024.

"The positioning of the zone is the result of working to find the best place to meet the expectations of the over-60s: a certain level of comfort, with easy access, being in the atmosphere without being too close to the most lively stands," added the commercial director of the club, which launched the new offer in December 2023.

"Tickets were €35 at the launch, but the price varies depending on the match. On average, we offer it at 30% less than the normal price, both for the senior and for the accompanying…