LFP: a new logo for Ligue 1 from 2024-25 designed by Leroy Tremblot (sports branding agency)

The Ligue de Football Professionnel has presented the new logo for Ligue 1, which will be used from the 2024-25 season on 27/03/2024. The brand design agency Leroy Tremblot is behind this new brand identity.

The League has unveiled a "more modern and iconic 'L1' logo' that plays on the counter-form of the 'L' in the '1'. L1 is a term much used by our fans. Our new logo therefore presents two levels of reading and draws a strong and simple brand, a unifying emblem," explained the LFP.

The logo is intended to be "modular so that everyone, clubs and fans alike, can make it their own," said the League. All the brand's visual supports will be renewed, with a new proprietary typography, a new colour palette and a new graphic system. "All these elements will be presented in a second phase, during the next off-season," continued the LFP, which will also present a change of logo "mid-April 2024" for Ligue 2 (Ligue 2 BKT) "which will also carry this ambition to modernise and iconise its championship."

The new visual identity of Ligue 1 will be rolled out from 16/08/2024, the start date of the…