UEFA: AliExpress (CHN) "e-commerce platform partner" & 14th global sponsor of Euro 2024
AliExpress, an e-commerce platform belonging to the Chinese Alibaba Group, has become a global sponsor (first level) of Euro 2024, to be held in Germany from 14/06 to 14/07/2024, announced UEFA on 27/03/2024. The agreement was negotiated by the Swiss agency CAA Eleven.
As part of the agreement, AliExpress has been given the status of "official...