UK: sale of Viaplay's direct-to-consumer business to Premier Sports to be finalised on 04/04/2024

News Tank Football - Paris - News #320330 - Published on
©  D.R.
Viaplay x Premier Sports - ©  D.R.

Viaplay will complete the sale of its "direct-to-consumer business" in the United Kingdom to the British pay-TV and free-to-air group Premier Sports on 04/04/2024, following "final clearance from the Irish authorities," announced the Swedish audiovisual group on 02/04/2024, after having previously announced the transaction on 29/11/2023.

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©  D.R.
Viaplay x Premier Sports - ©  D.R.

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