Euro 2024: Nike, most represented equipment supplier with 9/24 national teams under contract (37.5%)

With nine national federations under contract, Nike is the most represented equipment supplier among the 24 teams taking part in Euro 2024 (played in Germany from 14/06 to 14/07/2024), ahead of adidas (6 teams) and Puma (4).

Between them, these three brands equip 19 of the 24 national teams taking part in the competition (i.e. 79.1%). In total, six brands (as many as at Euro 2020) are represented among the 24 competing teams: Nike, adidas and Puma, as well as Hummel (DEN, with Denmark), Joma (ESP, with Romania and Ukraine) and Macron (ITA, with Albania and Georgia).

Nike was also the most represented equipment supplier for Euro 2020, again with nine teams under contract, ahead of adidas (8) and Puma (4). adidas was the most represented equipment supplier during Euro 2016, with nine teams (compared with 6 for Nike and 4 for Puma).

The European Top 5 federations are those which benefit from the most lucrative equipment supplier agreements in 2024:
• France (FFF), under contract with Nike (2011-2026), €50.5m per year;
• Germany (DFB), in partnership with adidas (1954-2026), €50m per…