Equipment manufacturers: Authentic Brands, owner of Reebok, acquires Champion for $1bn (press)

News Tank Football - Paris - News #320572 - Published on
©  D.R.
Authentic Brands acquires the Champion brand - ©  D.R.

Authentic Brands Group, an American company specialised in brand management, has reportedly won the tender to acquire the American clothing and sports equipment brand Champion from the HanesBrands group, for "a little more than $1bn (around €930m)," according to the fashion daily Women's Wear Daily on 03/04/2024. The takeover is expected to be...

©  D.R.
Authentic Brands acquires the Champion brand - ©  D.R.

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