Juventus FC: partnership with the American esports organisation OpTic Gaming

Juventus FC (Serie A TIM) has entered into a partnership with American esports organisation OpTic Gaming "to bridge the gap between traditional sports and esports, as well as unite two passionate global fanbases," announced the club on 05/04/2024.

"As part of the new partnership, collaborations between the two brands will take place on social media, with periodic launches of limited edition co-branded merchandise as well as the creation of video content with events involving players and influencers from both organisations. The collaboration will be further enhanced by joint activations at live events in both the football and esports worlds," added Juventus.

Optic Gaming, founded in 2006, operates professional esports teams for the games Call of Duty, Halo, Apex Legends, Rocket League and Overwatch.

Juventus has two esports teams in 2023-24, in collaboration with Italian structure Dsyre. One is on Rocket League (car football game), which took part in the Italian Rocket League Championship 2023 (IRC), and the other is on the EA Sports FC 24 video game (published by EA Sports), through…