Tennis: Yokohama Tire (tyres) official partner of the ATP Tour from 2024

Japanese tyre manufacturer Yokohama Tire has become an official partner of the ATP Tour as part of a "multi-year global partnership" from 2024, announced the Association of Tennis Professionals on 11/04/2024.

Yokohama Tire has the status of "gold partner", the third level in the sponsorship hierarchy of the body, alongside four other brands, including the Chinese manufacturer of household appliances Haier, which extended its commitment on 14/03/2024.

Through this partnership, Yokohama Tire will benefit from on-court visibility and offer "exclusive experiences" at the Rolex Monte-Carlo Masters (ATP Masters 1000), the Internazionali BNL d'Italia (WTA and ATP Masters 1000), the Cinch Championships (ATP 500), the Hamburg Open (WTA 500/ATP 250) and the Nitto ATP Finals.

• Haier has also extended its tennis sponsorship with the ATP and the Fédération Française de Tennis Sector: French Tennis, Beach Tennis and Padel FederationFounded: 1920 (French Lawn Tennis Federation); 1976 (FFT)President: Gilles Moretton, elected on 13/02/2021, succeeding Bernard… to 14/03/2024.
  
  • The group's…