AC Milan: launch of the “Club 1899 Front Row Experience” hospitality offer at the side of the pitch

AC Milan (Serie A TIM) has launched a pitch-side hospitality offer at the San Siro (Milan, ITA) called the "Club 1899 Front Row Experience", announced the club on 12/04/2024.

The offer, which is "a first-ever for a top European club" includes 14 seats per match. It includes a pitch-side seat in an area above the players' tunnel leading to the pitch, as well as access to the stadium's VIP areas. It has been available since the first leg of the 2023-24 Europa League quarter-final (0-1) versus AS Roma (Serie A TIM).

The Club 1899 Front Row Experience, which is similar to the NBA's Courtside Seats, is available by invitation only until the end of the 2023-24 season. A match-by-match offer is due to be introduced from the 2024-25 season.

"A unique experience that testifies to AC Milan's innovative spirit" (M. Oettle, AC Milan)

• "We want to share a new exclusive experience that combines entertainment, lifestyle culture, luxury, and innovation. 

• Through the Front Row Experience, our club, ambassador of…