Paris Saint-Germain: an awareness campaign to promote responsible gambling with ParionsSport

Paris Saint-Germain (Ligue 1 Uber Eats) and its premium partner ParionsSport, a brand owned by operator La Française des Jeux, have unveiled a campaign to raise awareness of the risks associated with sports betting on 12/04/2024.

Featuring five players from the Parisian club (Kylian Mbappé, Ousmane Dembélé, Vitinha, Lucas Hernandez and Bradley Barcola), the video released by the two partners "draws a parallel between the rigorous discipline of top-level sport and the uncertainty inherent in betting. It reminds punters that, just as in sport, nothing is ever certain in the world of betting. This message is reinforced by the film's powerful conclusion: 'A bet is never certain, don't overestimate your expertise'," said Paris Saint-Germain.

ParionsSport succeeded Unibet (Kindred Group) as a premium partner (2^nd level) of Paris Saint-Germain for three seasons (2022-2025) under an agreement valued at €5m per year, on 07/07/2022. The partnership includes a component "to preserve the integrity of sport as well as a campaign to promote the values of sport, while implementing its policy to…