Paris 2024: "We use merchandising to promote the brand & fan experience" (P. Guiramand, Sporeo)

News Tank Football - Paris - Spotlight interview #322026 - Published on 17/04/24 at 10:20
©  D.R.
Pierre Guiramand - ©  D.R.

"We had already identified the Forum des Halles (Paris, 1st arrondissement) as the heart of Paris 2024's first retail activation, long before Westfield (an Australian shopping centre chain belonging to the Unibail-Rodamco-Westfield Group) became an official supporter of the Games. What was needed was an outlet that was both tourist-friendly and...

©  D.R.
Pierre Guiramand - ©  D.R.

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