Germany: federation continues with Infront for the "complete marketing" of the DFB Cup

News Tank Football - Paris - News #32203 - Published on 26/01/15 at 14:45

The DFB (Deutscher Fußball-Bund, the German Football Association) extended its agreement with the marketing and media rights agency Infront Sports & Media as "partner for the complete marketing of the DFB Pokal (German Cup) rights," announced the Swiss agency, on 23/01/2015.

"The intention is to have Infront market the international and national media and advertising rights for the DFB Cup in an agency role. The DFB will remain the rights holder. The details of the agreement are currently under negotiation by the management of both parties," said Infront Sports & Media on 23/01/2015.

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"Exploit new commercial and media opportunities (Philippe Blatter, Infront)
  • "We thank the DFB presidential board for their trust. We are convinced that through our usual close cooperation, we will build off of our previous marketing successes as well as exploit new commercial and media opportunities.
  • The globalised sports world and the digital…


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