Betclic Élite: Julien Jalouzet (ex-AS Monaco & Paris SG) chief marketing officer at Paris Basketball

"As part of its administrative development following its recent European championship title (winner of the 2023-24 BKT EuroCup), Paris Basketball (Betclic Élite) is proud to announce the appointment of Julien Jalouzet to the position of chief marketing officer," announced the club on 18/04/2024.

An "expert in digital transformation and sports marketing", Julien Jalouzet's mission will be "to strengthen and further accelerate the development of the brand" of the club created in 2018, which has notably become a resident of the adidas Arena located at Porte de la Chapelle (Paris 18^th arrondissement) and inaugurated on 11/02/2024.

Julien Jalouzet was previously digital director at AS Monaco FC (Ligue 1 Uber Eats), a club he joined in 2018. "For the Principality, Julien has been a fundamental asset in the rebranding of the brand, while accelerating the growth of all the club's platforms. Today, ASM has more than 25 million subscribers overall, thanks to a change of strategy that has produced spectacular results in terms of loyalty," said Paris Basketball.

Julien Jalouzet was also the…