EBU: €4.9bn generated & 60,000 jobs supported in 2022 by free-to-air broadcasting of sport in Europe
According to "The Economic Impact of the Sports Activities of Public Service Media" report, presented by the European Broadcasting Union on 19/04/2024, the free-to-air broadcasting of sport by public service media (TV & radio) represented €4.9bn in Europe in 2022.
More specifically:
• nearly €900m from the production and broadcasting of sports...
