Germany: adidas CEO Bjørn Gulden describes Nike's €100m/year offer to DFB as "inexplicable"

News Tank Football - Paris - News #322605 - Published on 22/04/24 at 17:05
©  adidas
Bjørn Gulden, CEO of adidas AG - ©  adidas

In an interview with Agence France-Presse (AFP) on 19/04/2024, Bjørn Gulden, CEO of adidas AG, described the bid submitted by Nike and selected by the Deutscher Fussball Bund to equip Germany's national teams for the 2027-2034 cycle as "inexplicable".

To succeed the German brand, which has supplied the German teams' kit for 76 seasons (€50m per...

©  adidas
Bjørn Gulden, CEO of adidas AG - ©  adidas

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