NBA regular season: 1 billion views on social media in the EME, including 700 million in Europe

The National Basketball Association registered more than one billion video views on its social networks and regional accounts during the 2023-24 regular season in the EME region, including 700 million in Europe alone, announced the North American league on 22/04/2024.

The NBA's 18 regional accounts in the EME region recorded a 100% increase in...