Formula 1: HP (IT) title sponsor of Scuderia Ferrari HP from the Miami GP in 2024

American hardware manufacturer HP Inc. is to become the main partner and title sponsor of Scuderia Ferrari HP from the 2024 Miami Grand Prix (held in Florida, USA, from 03 to 05/05/2024) as part of a multi-year agreement, announced the Italian team on 24/04/2024.

According to the US media, HP is paying a similar amount to Oracle (cloud computing) for its role as title sponsor of Oracle Red Bull Racing, the most lucrative partnership in the paddock (estimated at $50m per year). HP's partnership also includes Ferrari's women's team, which competes in the F1 Academy, as well as its esports section. The group, based in Palo Alto (California), will also provide Scuderia Ferrari with HP services such as computers and printers.

At the Miami Grand Prix, the HP logo will appear for the first time on the outfits of the team's drivers and staff, as well as on the single-seaters, which will exceptionally sport a blue livery to celebrate 70 years of the Ferrari brand's presence on the American market, as the team indicated on 23/04/2024. Although blue is also the colour of the HP logo, the team…