Juventus FC: 5-year agreement with Two Circles to "enhance the new commercial partnership programme"

Juventus FC (Serie A TIM) has signed a five-year agreement (2024-2028) with Two Circles to "collaborate on the club's new commercial partnerships programme," announced the UK marketing agency on 25/04/2024.

"This strategic partnership is set to significantly enhance the commercial programme of the most successful Italian football club in history, leveraging Two Circles' industry-leading expertise and data driven approach to foster growth and innovation within the club's commercial roster. The scope of this transformative partnership encompasses all commercial partnerships - including principal, global and regional partnership categories. The partnership will function as a single, integrated team dedicated to both nurturing existing commercial relationships and developing new, innovative partnership opportunities," explained the agency.

The partnership is being announced at a time when the agreement between Juventus and its main shirt sponsor Jeep, a brand owned by FCA Italy, the Italian subsidiary of Italian-American manufacturer Fiat Chrysler Automobiles, expires at the end of the…