Liga BBVA: Brazilian brand Tenys Pé Baruel becomes official deodorant of FC Barcelona in 2015

Tenys Pé Baruel, a Brazilian brand of deodorants specialising in foot hygiene, has become a regional partner of FC Barcelona (Liga BBVA) for the full 2015 year, the club announced on 26/01/2015.

The partnership was finalised with NR Sports, the agency which has managed the image of Neymar (FC Barcelona player since 2013) since 2006. Tenys Pé has had the Brazilian international as a brand ambassador since 2011. The brand will build on existing operations with Neymar, as well as the club's popularity. Neymar has nearly 200,000 followers on his Brazilian Twitter account and five million Facebook fans in the country. Tenys Pé Baruel obtains the right to use the image of Barça for its marketing campaigns. The brand wants to launch a range of products in the colours of the Catalan club.

• Tenys Pé Baruel is the first Brazilian partner for FC Barcelona.