Brazil: Prevent Senior (insurance) will be the shirt breast sponsor of Palmeiras in 2015

The Brazilian insurance company Prevent Senior has become a partner of Palmeiras (Brazilian Serie A) and will appear on the breast spaces of the shirt of the club based in Sao Paulo during the 2015 season, announced the club on 26/01/2015.

The amount paid by Prevent Senior is estimated at five million reais for the season (€1.7m). The club is also linked to the German insurer Allianz, which owns the naming rights to Allianz Parque (capacity 43,000), Palmeiras' new stadium.

Palmeiras: an estimated value of €276.1m in 2014 (Forbes)

• Palmeiras was valued at an estimated €276.1m in 2014 by the US magazine Forbes on 04/12/2014.
• The club ranks 3^rd among all the clubs in South America, Central America and North America.

Palmeiras, the fourth most popular club in Brazil (10.6 million fans)

• Palmeiras is the fourth most popular club in Brazil with 10.6 million fans in 2014, according to a study conducted by Ibope (Brazilian Institute of Public Opinion and Statistics) in partnership with the daily newspaper Lance!, 27/08 / 2014.
  • this represents 5.3% of the total population of…