LFP: Saran Media acquires media rights (2024-2029) for Ligue 1 & Ligue 2 in 18 countries

The Turkish agency Saran Media has acquired the exclusive media rights, in 18 countries, to the Ligue 1 Uber Eats, the Ligue 2 BKT and the Trophée des Champions over the 2024-2029 cycle (five seasons), announced the group on 02/05/2024.

This is the first agreement for the post-2024 international rights of the Ligue de Football Professionnel's competitions to be concluded by LFP Media, its commercial subsidiary. Saran Media will market these rights in the following territories: Armenia, Azerbaijan, Belarus, Czech Republic, Estonia, Georgia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Tajikistan, Turkmenistan, Ukraine, Uzbekistan, Slovakia, Romania and Hungary.

"We are looking to collaborate with the best possible player in each market and Saran Media, thanks to its strong presence and expertise in these territories, is the best solution for LFP Media. We are confident in Saran Media’s ability to drive Ligue 1 Uber Eats’ popularity and visibility in the region," said Martin Aurenche, chief media officer at LFP Media.

The Ligue de Football Professionnel announced that it had…