Italy/FIGC: Gillette (shaving) extends its partnership to the men's team for Euro 2024

Gillette, an American company specialised in shaving and hygiene products and part of the Procter & Gamble group, which has been an "official partner" of the Italian women's national team since 2023, has extended its partnership with the Federazione Italiana Giuoco Calcio to the men's team for Euro 2024 (from 14/06 to 14/07/2024), announced the two parties on 06/05/2024.

As part of the agreement, the brand, which was the first to commit exclusively to the women's team, sees its "Gillette Labs" model become the "official razor" of the men's team.

"The relationship between the brand and FIGC sees Gillette taking a leading role in supporting both the men's and women's national teams. Last year, they teamed up with the goal of generating a positive cultural impact in the perception of women's football and actively supporting the grassroots movement in Italy. This support is further strengthened through concrete projects on the ground," said the FIGC.