Nike: "Victory Mode" tour with Kylian Mbappé to encourage young people to take up sport

Equipment manufacturer Nike, French international player Kylian Mbappé (Paris Saint-Germain) and his charity IBKM have joined forces to launch the "Victory Mode" tour, the aim of which is to give "young people across Île-de-France the opportunity to discover new sports and participate in inspiring challenges," announced the American brand on 05/05/2024.

The very first event organised as part of this initiative was held on the same day in front of Nike's House of Innovation shop in Paris, on the Champs-Elysées (8^th arrondissement), where more than 2,000 young people gathered to take part in running, breakdancing, tennis, football and basketball events.

"The next stop will be May 18 in Nanterre, celebrating basketballer Victor Wembanyama’s triumphant return to France. Five dates in the greater Paris area will follow in June and July (see programme below) before the grand finale at Centre Pompidou (Paris, FRA) on 11/08/2024," said Nike about this series of events co-organised by the Golden Blocks association, open to all and accessible by registering on the Nike Paris app or directly on…