Juventus FC: launch of the "Juventus Creator Lab" dedicated to content production

Juventus FC (Serie A TIM) has launched its "Juventus Creator Lab", "a special new space" dedicated to "collaborations and partnerships with globally recognised media partners" as well as the production of "original content," announced the club on 08/05/2024.

"Juventus Creator Lab is the laboratory where Juventus digital products are born - a new approach to creativity inspired by LA-style creator houses and gaming studios, and built to serve a global fanbase. Juventus Creator Lab is built to bring more accessibility and intimacy across all Juventus, from the men and women first teams, to Next Gen, legends, esport teams, and even innovative animated kids series, Team Jay," added the Italian club.

The two-storey infrastructure, situated in the J Village where most of the club's facilities are located, comprises several areas:
• an editing and production office;
• a press centre;
• seven studios dedicated to specific universes such as "Game On!", a space "equipped with a gaming console and snackbar."

"At the forefront of storytelling" (M. Armstrong, Juventus FC)

…