Premier League: a multi-year agreement with Fanatics (licensed products) from 2025-26

Fanatics, an American manufacturer and distributor of licensed sports products, has entered into a "multi-year agreement" with the Premier League from June 2025, announced the English league on 05/05/2024.

Under the terms of this partnership, the American brand "will become the exclusive provider of Premier League trading cards, trading card games and stickers" and will offer licensed products dedicated to the 20 clubs in the English league. Fanatics previously held these rights for the 2007-2019 cycle, before being replaced by Italian trading card and sticker manufacturer Panini, which became a licensing partner of the English League from the 2019-20 season.

In addition to the Premier League, the American group also holds the licensing rights for the Bundesliga (since 2008), UEFA club competitions (since 2015), Major League Soccer (since 2012), the Ultimate Fighting Championship (UFC) and the Formula 1 World Championship.

• Fanatics was valued at up to $31bn (€28.3bn) following a fundraising round of around $700m (€640m) led by Californian investment firm Clearlake Capital, which is…