Activation: ALL (Accor) promotes its broadcast channel on Instagram for Paris SG-Toulouse FC

Accor, via its lifestyle programme ALL (Accor Live Limitless), is promoting its broadcast channel on Instagram for the match between Paris Saint-Germain and Toulouse FC (Matchday 33 of the 2023-24 Ligue 1 Uber Eats season, Sunday 12/05/2024), announced the French hotel group on 06/05/2024. The group is a partner of both clubs.

Entitled "ALLympico" and running from 30/04 to 07/05/2024, this activation invites fans to subscribe to the group's broadcast channel on Instagram for a chance to win a package including "a night's accommodation, ALL box seats for the match at the Parc des Princes (Paris, FRA) and a VIP experience with numerous surprises on the day of the match," explained the group. Ten winners will be drawn by Accor from among the channel's subscribers, and will see "their names announced by two voices of French football, Jérôme Alonzo and Omar Da Fonseca, as if they were players walking onto the pitch."

• After three seasons (2019-2022) as main shirt sponsor (between €46m and €56m per year), the hotel group extended its partnership with Paris Saint-Germain "in another form…