Argentina: Betano (betting) title sponsor of the first division (Torneo Betano) from 2024
Betano, a sports betting operator owned by the Greek group Kaizen Gaming, has become the title sponsor of the Argentinian first division football championship from 2024, announced the Asociación del Fútbol Argentino (AFA) on 08/05/2024. The competition will be known as the "Torneo Betano".
The naming rights also extend to the Copa de la Liga...
