Ligue 1 Uber Eats: Stade de Reims' first summer tour of Japan in 2024

Stade de Reims (Ligue 1 Uber Eats) will visit Japan for the first time as part of its summer tour in 2024, announced the club on 13/05/2024. The full programme for the tour, which includes "several friendly matches", will be unveiled "over the coming weeks."

The event is being organised in collaboration with Yasuda Group, a conglomerate of Japanese companies dedicated to entertainment and marketing. The group is notably a strategic partner of Real Sociedad (LALIGA EA Sports) in the country.

"This opportunity is testament to the spectacular growth of SDR's reputation in the heart of this nation. The presence of two Samurai Blue players (internationals Junya Ito and Keito Nakamura) in the squad has in fact propelled the club to new heights of notoriety with the Japanese public. An enthusiastic and exponential community that is already mobilising at the Stade Auguste-Delaune for every match, demonstrating unprecedented commitment on social networks and, above all, elevating Stade de Reims to a leading position in Japan with the largest cumulative audience in Ligue 1 Uber Eats since the…