Fortuna Düsseldorf: "Shirt sales have doubled thanks to our free admission policy" (Alexander Jobst)
"After the first season of our 'Fortuna fur alle' (Fortuna for everyone) policy, which included three matches with free admission to the stadium in 2023-24, we have already seen positive impact of this new strategy: a new all-time membership record with over 30,000 members, merchandise and sales are up 44%, with shirt sales having doubled...