LFP: Infront acquires Ligue 1 & Ligue 2 media rights (2024-2029 cycle) for "selected territories"

Infront has acquired the exclusive marketing media rights to Ligue 1, Ligue 2 and the Trophée des Champions from LFP Media "across selected territories in Europe, Asia, and Oceania for five seasons from 2024-25 to 2028-29," announced the Swiss media and marketing rights agency on 21/05/2024.

"LFP Media will oversee match production, feed distribution, and the creation of innovative content and magazines to enhance the viewers experience beyond match day. Infront Lab, Infront's technology and innovation arm, will also help elevate the league's innovation strategy through a separate agreement. The partnership is for five seasons and will focus on enhancing media capabilities and enriching fan engagement experiences," explained the agency.

"Aligning and increasing our cooperation with Infront allows us to amplify the global footprint of French football, bringing the excitement and passion of French football to new audiences. Their approach will no doubt elevate our international presence as well as the viewing experience, reinforcing the league's standing in the international sports…