FC Barcelona: new "inclusive" mannequins used in the Barça Store

FC Barcelona (LALIGA EA Sports) is installing new "inclusive" mannequins in its Barça Store windows, announced the club on 17/05/2024.

"The purpose of this action is to reflect the diversity in our society by representing the full variety of bodies, abilities and disabilities," explained Barça, which is adding mannequins in wheelchairs, with prostheses, overweight, fitted with hearing implants or glasses, among others.

"Historically, mannequins have depicted an ideal of beauty, perpetuating stereotypes and excluding many people who did not feel represented. FC Barcelona wants to promote the alternative view that sport is beneficial for everyone regardless of their physical condition," said the club.

As of 17/05/2024, these mannequins are present in five of the club's stores (at the Spotify Camp Nou, three stores in Barcelona and one in Madrid), while the initiative will be extended to all of the club's stores in the coming weeks.