Bologna FC: eco-responsible home shirt for 2024-25 unveiled with marketing agency Samba Digital

Bologna FC 1909 (Serie A TIM), accompanied by Samba Digital, a US marketing agency specialised in the sports industry, have unveiled their home shirt for the 2024-25 season on 17/05/2024. The shirt, which is "100% eco-responsible" and made from recycled plastic materials, will be worn by the players for the first time on Matchday 38, the final matchday of the 2023-24 Serie A TIM season (versus Genoa CFC), on 24/05/2024 (kick-off at 20:45 CET).

To mark the occasion, the two parties have unveiled a video campaign entitled "Atto d'Amore" ("an act of love" in English), filmed at the Teatro Comunale in Bologna (ITA) and featuring several of the club's players. The kits worn by the Bolognese players will once again be supplied by Italian equipment manufacturer Macron, which has been partnered with the club since the 2001-02 season.

Samba Digital has been an official partner of Bologna FC since the 2023-24 season and, via its creative studio Força, is responsible for the club's new visual identity. As part of this agreement, the two parties are also working on content production.

• Samba…