NBA: $1.5bn in sponsorship revenue generated in 2023-24, up 7% (SponsorUnited study)
The National Basketball Association (NBA) and its franchises generated $1.5bn (€1.38bn) in sponsorship revenue over the 2023-24 regular season, up 7% ($1.4bn) on 2022-23 and 77% on 2020-21 ($850m), according to a study by the US agency SponsorUnited published on 21/05/2023.
"This growth in sponsorship investment is fueled, in part, by emerging...