UEFA: Hankook (tyres) renews as a partner of the Europa League & Conference League (2024-2027)

Hankook, a South Korean tyre manufacturer, has renewed its partnership with the Europa League and the Conference League for three seasons (2024-2027), announced UEFA on 23/05/2024. Through this agreement, the group will also promote its iON (for both competitions) and Laufenn (only in the Conference League) tyre brands.

The South Korean brand has been partnered with UEFA for the Europa League since the 2012-13 season, and thus has the longest sponsorship agreement in force with the competition. As part of the renewed partnership, Hankook will continue to benefit from various sponsorship rights and activations and remains the sponsor of the referee mascots that involve young supporters as part of a collaboration with the UEFA Children's Foundation, according to the body. This system, which will be deployed at the 2023-24 Europa League final in Dublin (IRL) on 22/05/2024, will also be deployed at the 2023-24 Champions League final in Athens (GRE) on 29/05.

As well as displaying its brands on the pitch-side LED signage and on the backdrops of the pre- and post-match conferences, the…