Juventus FC: "Our approach is to embrace the content creator economy" (Mike Armstrong)

News Tank Football - Paris - Interview #325891 - Published on 28/05/24 at 15:00
©  Juventus
Mike Armstrong, Juventus FC - ©  Juventus

"The goal of the Juventus Creator Lab, which was launched in May 2024, is to produce more content. Our feeling is that the sport industry has not evolved fast enough to reflect the changing behaviours that we see from…

©  Juventus
Mike Armstrong, Juventus FC - ©  Juventus

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