Lega Serie A: Allied Sports put in charge of developing the league's partnerships in North America

Lega Serie A's United States office has signed a partnership with Allied Sports in which the full-service agency has become an "official agency of record" and will "lead partnership development for the League in North America," announced the Italian League on 22/05/2024.

"As part of Lega Serie A's expansion efforts in the United States, Allied Sports will lead commercial strategy and sales efforts to help maximise corporate partnership revenue, grow the League's domestic fanbase, and align with like-minded brands," explained the League, which  opened an office in New York (USA) led by American Andy Mitchell, in January 2022.

"In Allied Sports, we have a partner that shares our vision on how we can bring brands closer to our 30 million fans in North America. Our North American fan base is young, affluent and strongly connected with Italian culture. This will enable us to tap into cultural intersections that will bring our unique brand and heritage to life for new audiences," explained Andy Mitchell, CEO of Lega Serie A North America.

"Serie A is comprised of 20 highly competitive…