UEFA: "UEFA Champions League Experience" concept store will open in Abu Dhabi in May 2015

UEFA (Union of European Football Associations) signed a license agreement with the UAE Marka retailer to open several "UEFA Champions League Experience" concept stores in the Middle East, announced the organisation, on 25/01/2015 .

The first concept store will be opened in May 2015 at the Yas Mall, located on Yas Island, Abu Dhabi (United Arab Emirates). This 1,600m² shop will also offer a fast food restaurant in which matches will be broadcast live. Fans will have access to products from the best teams in Europe in dedicated mini-shops within the larger store. "Memorabilia signed by football legends will also be on display and available for purchase," said UEFA.

• The UEFA Champions League Experience will include a museum where fans can learn more about the history of their favourite teams and players.
• A range of official Champions League products will also be marketed in this space.
• In developing this project, UEFA have begun a retail strategy comparable to those of the major US leagues.
• "Marka is delighted to be partnering with UEFA to bring the UEFA Champions League…