Bundesliga: Infront acquires media rights (2025-2029) for nine European territories and Israel

Infront has acquired the exclusive media rights, from Bundesliga International, to market the Bundesliga, 2.Bundesliga and the German Super Cup over the 2025-2029 period (four seasons) in "ten European territories," announced the Swiss media and marketing rights agency on 28/05/2024.

The agreement covers Albania, the Czech Republic, Estonia, Kosovo, Israel (whose federation has been officially affiliated to UEFA since 1994 for geopolitical reasons), Latvia, Lithuania, Romania, Slovakia and Russia ("legally permitting").

"With its history in delivering results in global media rights distribution for premium sports properties, we believe Infront to be the perfect partner in achieving our aims," said Peer Naubert, chief marketing officer of Bundesliga International, the DFL subsidiary responsible for the commercial rights (audiovisual, sponsorship, marketing, digital) of Germany's top two divisions internationally.

This agreement comes as the agency has also acquired the exclusive marketing media rights to Ligue 1, Ligue 2 and the Trophée des Champions from LFP Media "across selected…