Viaplay: several agreements for the media rights to UEFA's European cups in 5 countries (2024-2027)

Viaplay has extended its exclusive broadcasting rights, from the Swiss agency TEAM Marketing, to the UEFA Champions League over the 2024-2027 cycle in Denmark, and has acquired the same rights over the same period in Sweden, announced the Swedish broadcasting group on 29/05/2024.

The group has also extended its exclusive media rights to the Europa League and the Conference League in Norway and Finland, as well as its broadcasting rights to all three European cups in Iceland (rights shared with the media company Sýn) for the 2024-2027 period.

The Swedish free and pay-TV group TV4 holds the broadcasting rights for the Champions League in Sweden over the 2021-2024 cycle.

• The Swiss agency TEAM Marketing Sector: marketing, media rights and licensing rights agency; has managed the rights of UEFA club competitions since 1992Partnerships: management of UEFA club competition rights since 1992 (agreement… is responsible for marketing the media and sponsorship rights to UEFA's club competitions over the 2024-2027 cycle.