Premier League: Indian IndusInd Bank becomes a regional partner of Chelsea FC

The Indian company IndusInd Bank became a regional partner of Chelsea FC (Barclays Premier League), the club announced on 29/01/2015.

IndusInd Bank is now the official partner of the club for the payment card sector in the Indian territory. The logo of the London club will be on this card, and the cardholders will receive a 10% discount in the online shop of Chelsea. The offer is also available to bank customers in Indonesia, Japan, Kenya, Thailand and Vietnam.

The popularity of Chelsea FC in India

• "Our popularity in the country has recently been demonstrated during the Barclays Premier League Live event in Mumbai (IND), which saw thousands of supporters gathered to watch our victory over Hull City (on 13/12/2014)," stated the club.
• 'BPL Live' is an initiative that allowed Indian fans to watch four Premier League games live and for free on a giant outdoor screen in Mumbai on 13 and 14/12/2014.
  • The English league had already organised an 'BPL Live' event in Johannesburg (South Africa), bringing together more than 30,000 people, on 29 and 30/03/2014
• Chelsea FC has more than…