Sky Bet Championship: Red Bull minority shareholder and main shirt sponsor of Leeds United FC

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, is to become a minority shareholder and the main shirt sponsor of Leeds United FC (Sky Bet Championship) from the 2024-25 season, announced the club on 30/05/2024.

"Leeds United will feature Red Bull branding on the front of Leeds United men’s and women’s (4^th division) first team kits. Red Bull will also become the club’s exclusive energy drink partner with branding featured inside Elland Road (Leeds, ENG) and during the club’s official media appearances," said Leeds United, which lost in the play-off final of the 2023-24 Sky Bet Championship and will therefore remain in the second division in 2024-25.

"The deal brings in new commercial revenues as well as additional capital investment for a minority ownership stake that will further enable the club to compete on and off the pitch as the club seek promotion next season. The name and logo of Leeds United FC will remain unchanged," added the English club.

"Red Bull’s addition is a historic milestone that will further empower the club to reach its…