Bundesliga: Rheinmetall (military armaments) "champion partner" of Borussia Dortmund (2024-2027)

Rheinmetall, a German military armaments group, has become a "champions partner" (2^nd level) of Borussia Dortmund (Bundesliga) for three seasons (2024-2027), announced the German club on 29/05/2024.

"The partnership has a term of three years and includes the use of wide-reaching advertising space, marketing rights and event and hospitality arrangements in the stadium and on the club grounds. The Rheinmetall logo will be displayed for the first time while BVB is preparing for the Champions League final (against Real Madrid CF on Saturday 01/06/2024)," said Borussia Dortmund.

While this is not Rheinmetall's first sponsorship deal - the Düsseldorf-based group has also been a partner of Bergischer HC (Liqui Moly Handball Bundesliga) since 2022-23 - the agreement has sparked a number of reactions in Germany. The BVB fans' department has issued a statement in which its members express their “doubts about the compatibility of the partnership with the club's values." The deal is valued by the German press at €20 million over three years.

Robert Habeck, Germany's vice-chancellor and federal…