Tennis: Lacoste renews partnerships with the FFT & Roland-Garros for 5 seasons (2026-2030)

The French clothing brand Lacoste will continue as a premium partner (2^nd level) of the Roland-Garros Grand Slam tournament for a further five seasons, i.e. the 2026-2030 cycle, announced the Fédération Française de Tennis on 06/06/2024. As part of the agreement, the brand will also remain an official partner (1^st level) of the event and supplier for the French teams over the same period.

Lacoste, which has been involved with the tournament based in Porte d'Auteuil (Paris, 16^th arrondissement) since 1971, "will retain its current visibility by benefiting from space at the Village and on the Philippe-Chatrier court, in the Grande Boutique as well as 100 m2 of sales space throughout the stadium. The brand will continue to supply the outfits for the umpires, ball boys and girls, as well as the children accompanying the players to their chairs as they enter the court," explained the FFT. The two partners will also produce a co-branded collection.

"This new signing marks the brand's support for the Federation, through the renovation of training facilities in affiliated clubs throughout…