OneFootball: launch of a marketplace in partnership with Stadion in "summer 2024"

OneFootball will launch its own marketplace in "summer 2024" in collaboration with the UK media and technology company Stadion, announced the international football media platform on 06/06/2024.

"The marketplace will enable fans to purchase a wide range of official products directly from the app through OneFootball's extensive global network of more than 130 clubs, leagues and federations. The marketplace will offer everything from official merchandise and tickets to hospitality packages, memberships, livestreams, memorabilia and even in-stadium food and beverage orders," said OneFootball.

The platform will rely in particular on artificial intelligence for product recommendations, as well as Stadion's OneBasket solution, which "consolidates multiple merchants into a unified basket, simplifying the e-commerce experience for fans. OneBasket enables one-click check-out, enhancing fans' purchase experiences and driving sales," explained the platform.

"Our strategy is to be the world's biggest marketplace for football products" (P. Fischer, OneFootball Sector: football application…