Euro 2024: Nike, the most represented equipment supplier with 9/24 (37.5%) teams under contract

With nine national federations under contract, Nike is the most represented equipment supplier among the 24 teams taking part in Euro 2024 (played in Germany from 14/06 to 14/07/2024), ahead of adidas (6 teams) and Puma (4).

Between them, these brands equip 19 of the 24 national teams taking part in the competition (i.e. 79.1%). In total, six brands (as many as at Euro 2020) are represented among the 24 competing teams: Nike, adidas and Puma, as well as Hummel (DEN, with Denmark), Joma (ESP, with Romania & Ukraine) and Macron (ITA, with Albania & Georgia).

Nike was also the most represented equipment supplier at Euro 2020, again with nine teams under contract, ahead of adidas (8) and Puma (4). adidas was the most represented at Euro 2016, with nine teams (compared with 6 for Nike and 4 for Puma).

The federations in European Top 5 are the ones with the most lucrative equipment supplier contracts in 2024:
• France (FFF), under contract with Nike (2011-2026) for an annual fee of €50.5m;
• Germany (DFB), with adidas (1954-2026) for €50m a year;
• England (The FA), in partnership with Nike…