Bayer 04 Leverkusen: Niedax (cable management systems) sleeve sponsor for 3 seasons (2024-2027)

German cable management systems company Niedax has extended its partnership with Bayer 04 Leverkusen (Bundesliga) and become a sleeve sponsor for the next three seasons, over the 2024-2027 cycle, announced the club on 10/06/2024.

The company, which has been involved with the 2023-24 German champions since 1997, now has the status of official sponsor, the 3^rd level in the club's sponsorship hierarchy. Niedax succeeds the Dutch financial services platform Trive, which was the German club's sleeve sponsor over the 2022-2024 cycle.

As part of the renewed agreement, the brand will benefit from "advertising on TV-relevant press back walls and LED advertising boards, visibility in the VIP areas of the BayArena at Bundesliga home fixtures, as well as other advertising services such as promotional campaigns and digital rights", in addition to displaying its logo on the sleeves of the club's men's and youth teams. Niedax is also a partner of the club's women's team (Google Pixel Frauen-Bundesliga).