Convention Foot Unis: "The club invests €500,000 a year in event marketing" (K. Houari, Toulouse FC)

"How can we improve the customer experience? Obviously, there's accessibility and access to the stadium. But when you organise a fan zone, you can't do just anything. It has to be branded in our colours, with quality games and so on. The club invests €500,000 a year in marketing linked to the organisation of events, plus €70,000 to adapt the...