England: Guinness (beer) official partner of the Premier League for 4 seasons (2024-2028)

Guinness, an Irish beer brand owned by the British group Diageo, has entered into its first-ever global partnership in football" and become an official partner of the Premier League for four seasons, i.e. over the 2024-2028 cycle, announced the governing body on 12/06/2024.

Guinness succeeds Budweiser, an American beer brand belonging to the...