Premier League: Carlsberg Marston's (beer) official partner of Aston Villa from 2024-25

British brewing group Carlsberg Marston's has become an official partner of Aston Villa FC (Premier League) from the 2024-25 season, announced the club on 17/06/2024.

The brand has the status of "official beer and cider partner", the second level in the club's sponsorship hierarchy, succeeding Heineken. It will distribute its brands (Carlsberg Pilsner, Birrificio Angelo Poretti, Somersby Cider, 1664 and Brooklyn Pilsner) in the retail and hospitality areas at Villa Park (42,682 capacity). The group will also "support the installation of new bars and facilities across the stadium as part of the wider development of offerings at Villa Park," explained the club.

• Aston Villa will also be changing kit supplier in 2024-25, with German brand adidas taking over from its British counterpart Castore, which was committed to the English club for the 2022-2024 cycle in return for an estimated annual fee of £3m (€3.5m). The agreement with adidas is "the biggest technical partnership in the club's history" according to Chris Heck, president of business operations at Aston Villa FC, on 20/05/2024…