Ligue 1: Citroën becomes the back of the shirt sponsor of SC Bastia until June 2015

News Tank Football - Paris - News #32887 - Published on 02/02/15 at 14:55
©  D.R.
©  D.R.

The automobile brand Citroën, through its dealer Socodia, has become the back of the shirt sponsor of SC Bastia (Ligue 1) until June 2015, the club announced on 30/01/2015.

The advertiser is now visible on the Bastia shirt since the beginning of January 2015. The brand wishes to increase its profile "in the Corsican football landscape", and will also be present on the advertising boards in the Stade Armand-Cesari, as well as on the media communications of the club. The partnership was finalised through the sports marketing agency Sport & Co.

  • The club was supported by a local dealer of the Hyundai brand in 2013-14.
  • SC Bastia has the smallest estiamted budget amongst 2014-15 Ligue 1 clubs at €22m.
  • The club generated €2.6m in sponsorship revenue for the 2012-13 season.

 1/1
Citroën
  • Sector: automotive
  • Founded: 1919
  • Shareholding: 100% owned by PSA Peugeot Citroën since 1976
  • Headquarters: Paris (France)
  • Staff: 13,500 employees…

©  D.R.
©  D.R.

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